Italian Job’s A Good ’Un

If you want to drive performance in IGUs with blinds inside them, forming a 20-year partnership is a good way to go, as Morley Glass and Italy’s Pellini’s have discovered.

As the UK’s largest manufacturer of bespoke Pellini ScreenLine integrated blinds, Morley Glass is an influential partner that is in a position to ensures window and door installers have fast, easy access to products and services and solutions suited to the tastes of homeowners in the UK.

These included a symmetrical version of the ever-popular magnetic slider-controlled system…the SV+ system and a wand control option for the SV and SV+ for controlling the integrated blinds in hard-to-reach windows.

Quality and performance

One of the most important factors in Morley Glass’s success developing the UK integral blinds market over the years has been its focus on quality and performance.

Ian Short, the managing director of Morley Glass, said: “ScreenLine systems represent everything you’d expect from a leading European manufacturer, with added Italian design flair. As windows and doors have become more feature-packed over recent years, discerning buyers are more aware of products like integral blinds – but they are also keen to ensure the products they purchase are going to meet their expectations. That means quality and looks matter more than ever.”

Poor past performance

Prior to Morley Glass entering the market in 2004, one of the biggest issues that installers faced when sourcing integral blinds was the slow or poor service many had experienced. To overcome this, Short and his team built a business which carefully considers how to make his customer journeys happy ones. By putting themselves in the shoes of customers, they could put processes in place that meant the speed and quality of service would be a better than what came before.

At a recent event in Italy, Alessandro Pellini, Commercial Director, Pellini S.p.A. said: “As we mark 22 years of partnership with Morley Glass, we celebrate the symbiotic relationship that we have built in the supply of our integrated blind systems, which has contributed to the growth of both companies’ businesses and to the increase in the market’s demand for this technology.

UK growth

“The fact that they have supplied hundreds of thousands of glazed units over two decades to the best window makers and fitters in the country, while developing new solutions and applications for the residential and commercial domains in association with Pellini, shows the contribution that they have made to growing the integral blinds market both in the UK and internationally.”

Responsive to customer needs

When ScreenLine systems are integrated into IGUs which utilise carefully specified and sourced components and premium glass, the opportunity to create classy integral blind units presents itself and this is where the companies believe they have found a successful formula.

Short continued: “For quality products to succeed long term, they have to be backed by excellent service. That’s always been our other major focus. In addition to ensuring our team are skilled at manufacturing integral blind units, we work hard to offer first class service at the quotation, ordering, delivery and aftersales care stages. We’ve got to be easy to deal with and be responsive to customer needs, which is why we invest so heavily in training, processes and technology across the business.”

Picture: (L-R) Pellini Alessandro Pellini, Commercial Director, Alfredo Bonvino, General Manager of Pellini CZ, Hana Pávková with the senior team from Morley Glass – Office Manager, Jess Owens, Ian Short and General Manager, Kevin Murphy.

www.morleyglass.co.uk