Right For Wight
For its Isle of Wight operation, Joedan has selected its PVC-U profile systems partner as it prepares to begin manufacturing Eurocell Logik products.
Since it was founded in 1985 by John and Nicky Purcaro, Joedan has grown into an established designer, manufacturer and installer of aluminium and PVC-U windows and doors. Three generations of the family are now involved in the business, which operates design centres in Tewkesbury, Winchester and Newport on the Isle of Wight.
The new partnership marks an important step in Joedan’s long-term growth strategy, bringing PVC-U fabrication into its own manufacturing operation and complementing its established aluminium capabilities.
Chamfered system
Joedan will initially manufacture the Logik chamfered system, with Eurocell’s engineering team working alongside Joedan to establish the factory, train its production team and prepare the manufacturing line for full production. This will be followed by ongoing technical, commercial and specification support as Joedan develops its PVC-U offering.
Trusted brand
Joseph Purcaro, MD, said: “Bringing PVC-U manufacturing into our own operation is an important part of Joedan’s next phase of growth. It will give us greater control over quality, supply and customer service while allowing us to offer a stronger combination of aluminium and PVC-U products.
“We chose Eurocell because it is a recognised and trusted brand. The communication and support from the Eurocell team have been superb.
“We see this as a long-term partnership that will help us build our manufacturing capability steadily and sustainably, without compromising on our standards on.”
A view to expansion
The initial focus will be on supporting Joedan’s established retail operation before the company expands its presence in trade supply, new build and light-commercial markets.
Joedan sees particular potential in education, care, local-authority and refurbishment projects, where its ability to manufacture both aluminium and PVC-U products will enable it to offer a broader and more competitive package.
The business already operates within a comprehensive framework of independently assessed product, fabrication and installation standards, with accreditations including British Standards certification and auditing, PAS 24, FENSA and Secured by Design recognition.
Joseph Purcaro added: “For a business of our size, the breadth of standards we work to is relatively unusual. It gives customers confidence in how we manufacture and install our products.”
More than a profile supplier
David Woolley, Eurocell’ head of sales, said: “From the outset, it was evident that Joedan wanted more than a profile supplier. Our teams are fired up and working closely with the business to ensure the right people, processes and technical foundations are in place before full production begins.
“The partnership forms part of Joedan’s wider investment programme on the Isle of Wight. Through a phased programme of development, the business intends to increase production capacity, establish a trade offering and use Eurocell’s specification expertise to grow its commercial and new-build opportunities.
Next chapter
Joedan founder John Purcaro said: “More than 40 years after we started the business the Eurocell partnership gives us a strong foundation for the next chapter.
“We have always believed in investing for the long term. Even in a challenging market, businesses must continue to develop their people, products and facilities if they want to create something that will last for future generations.”
Picture: Joedan’s Isle of Wight operation.
Joedan has selected Eurocell to support its next phase of growth in PVC-C window manufacturing with an ambitions to grow into new build and commercial
